{"id":1492,"date":"2025-04-22T13:00:00","date_gmt":"2025-04-22T11:00:00","guid":{"rendered":"https:\/\/netzero.hr\/?p=1492"},"modified":"2025-06-03T16:30:01","modified_gmt":"2025-06-03T14:30:01","slug":"zasto-sve-pocinje-s-izracunom-ugljikovog-otiska","status":"publish","type":"post","link":"https:\/\/netzero.hr\/en\/zasto-sve-pocinje-s-izracunom-ugljikovog-otiska\/","title":{"rendered":"Za\u0161to sve po\u010dinje s izra\u010dunom ugljikovog otiska?"},"content":{"rendered":"<p style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">Klimatske promjene i potreba za smanjenjem ugljikovog otiska vi\u0161e nisu neka daleka prijetnja &#8211; one su stvarnost. Sve vi\u0161e tvrtki, institucija i doga\u0111anja suo\u010deno je s pritiskom da smanji emisije stakleni\u010dkih plinova i uskladi se s politikama odr\u017eivog poslovanja. Me\u0111utim, bez preciznog izra\u010duna ugljikovog otiska, sve mjere ostaju naga\u0111anje.<\/p>\n\n\n\n<p style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">Upravo zato <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-1-color\"><strong><em>izra\u010dun<\/em><\/strong><\/mark>&nbsp;<em><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-1-color\">ugljikovog otiska<\/mark><\/strong><\/em>&nbsp;mora biti prvi korak svake strategije odr\u017eivosti. <\/p>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-139ddce3\"><h3 class=\"uagb-heading-text\"><strong><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-0-color\">\u0160to je ugljikov otisak i za\u0161to je va\u017eno znati ga?<\/mark><\/strong><\/strong><\/h3><\/div>\n\n\n\n<p style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-1-color\"><em>Ugljikov otisak<\/em> <\/mark><\/strong>ozna\u010dava ukupnu koli\u010dinu emisija stakleni\u010dkih plinova \u2013 prvenstveno ugljikova dioksida (CO\u2082) \u2013 koju osoba, organizacija, proizvod ili doga\u0111aj izravno ili neizravno stvara. Te emisije nastaju kroz aktivnosti poput potro\u0161nje energije, putovanja, proizvodnje i potro\u0161nje resursa. Pra\u0107enje ugljikovog otiska omogu\u0107uje vam da kvantificirate svoj utjecaj na klimu i okoli\u0161 te da donesete informirane odluke koje smanjuju taj utjecaj. Bez jasne slike o emisijama koje stvarate, te\u0161ko je postaviti realne ciljeve ili razviti u\u010dinkovitu strategiju za njihovo smanjenje. Znanje o vlastitom ugljikovom otisku prvi je korak prema klimatski odgovornom i odr\u017eivom poslovanju.<\/p>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-ec8c6b13\"><h3 class=\"uagb-heading-text\"><strong>\u0160to uklju\u010duje izra\u010dun ugljikovog otiska?<\/strong><\/h3><\/div>\n\n\n\n<p style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">Izra\u010dun obuhva\u0107a sve emisije stakleni\u010dkih plinova koje nastaju iz svih aktivnosti za koje je poduze\u0107e odgovorno i o njima ovisno, a dijele se prema opsezima.<\/p>\n\n\n\n<p style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-1-color\"><strong><em>Opseg 1<\/em><\/strong><\/mark><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-0-color\"> <\/mark>&#8211; Izravne emisije koje nastaju na lokaciji poduze\u0107a:<\/p>\n\n\n\n<ul style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\" class=\"wp-block-list\">\n<li>izravne emisije iz nepokretnih energetskih izvora,<\/li>\n\n\n\n<li>izravne emisije iz pokretnih energetskih izvora,\u00a0<\/li>\n\n\n\n<li>izravne emisije iz proizvodnih procesa,<\/li>\n\n\n\n<li>izravne fugitivne emisije.<\/li>\n<\/ul>\n\n\n\n<p style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-1-color\"><strong><em>Opseg 2<\/em><\/strong><\/mark> &#8211; Neizravne emisije koje nastaju izvan lokacije poduze\u0107a, a povezane su s nabavom i potro\u0161njom elektri\u010dne, toplinske i rashladne energije:<\/p>\n\n\n\n<ul style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\" class=\"wp-block-list\">\n<li>neizravne emisije zbog potro\u0161nje elektri\u010dne energije,<\/li>\n\n\n\n<li>neizravne emisije zbog potro\u0161nje toplinske i rashladne energije.<\/li>\n<\/ul>\n\n\n\n<p style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\"><strong><em><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-1-color\">Opseg 3<\/mark><\/em><\/strong> &#8211; Zna\u010dajne ostale neizravne emisije povezane s ulaznim i izlaznim tokovima materijala i ljudi, koji su potrebni za funkcioniranje poduze\u0107a:<\/p>\n\n\n\n<p style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">NEIZRAVNE ULAZNE <em>(engl. upstream) <\/em>EMISIJE:\u00a0<\/p>\n\n\n\n<ul style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\" class=\"wp-block-list\">\n<li>kupovina robe i usluga,<\/li>\n\n\n\n<li>kapitalna dobra,<\/li>\n\n\n\n<li>emisije vezane uz goriva i energiju (nije uklju\u010deno u opsege 1 i 2),<\/li>\n\n\n\n<li>ulazni prijevoz i distribucija,<\/li>\n\n\n\n<li>proizvedeni otpad,<\/li>\n\n\n\n<li>poslovna putovanja,<\/li>\n\n\n\n<li>dolasci zaposlenika na posao,<\/li>\n\n\n\n<li>unajmljena imovina.<\/li>\n<\/ul>\n\n\n\n<p style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">NEIZRAVNE IZLAZNE <em>(engl. downstream)<\/em> EMISIJE:<\/p>\n\n\n\n<ul style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\" class=\"wp-block-list\">\n<li>izlazni prijevoz robe i distribucija,<\/li>\n\n\n\n<li>obrada prodanih proizvoda,<\/li>\n\n\n\n<li>upotreba prodanih proizvoda,<\/li>\n\n\n\n<li>kraj \u017eivotnog ciklusa prodanih proizvoda,<\/li>\n\n\n\n<li>iznajmljena imovina,<\/li>\n\n\n\n<li>fran\u0161ize,<\/li>\n\n\n\n<li>investicije.<\/li>\n<\/ul>\n\n\n\n<p style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">Na temelju me\u0111unarodnih metodologija (<strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-1-color\"><a href=\"https:\/\/ghgprotocol.org\"><em>GHG Protocol<\/em>, <\/a><a href=\"https:\/\/www.iso.org\/standard\/66453.html\"><em>ISO 14064<\/em><\/a><\/mark><\/strong>), u Net Zero izra\u0111ujemo detaljnu analizu svih izvora emisija &#8211; s konkretnim brojkama, ali i razumljivim obja\u0161njenjima.<\/p>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-e05bf939\"><h3 class=\"uagb-heading-text\"><strong>Za\u0161to je izra\u010dun ugljikovog otiska va\u017ean za va\u0161u organizaciju?<\/strong><\/h3><\/div>\n\n\n\n<p style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">Bez jasnog uvida, nema ni pametnih odluka. To\u010dna analiza emisija omogu\u0107uje vam da:<\/p>\n\n\n\n<ul style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\" class=\"wp-block-list\">\n<li>identificirate najve\u0107e izvore emisije stakleni\u010dkih plinova,<\/li>\n\n\n\n<li>donesete odluke koje \u0161tede novac i resurse,<\/li>\n\n\n\n<li>izradite strategiju i akcijski plan za smanjenje emisija,<\/li>\n\n\n\n<li>budete konkurentniji u javnim natje\u010dajima i partnerstvima,<\/li>\n\n\n\n<li>pobolj\u0161ate svoj <em><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-1-color\">ESG (Environmental, Social and Governance)<\/mark><\/em> rejting i uskladite se sa zakonskim okvirima.<\/li>\n<\/ul>\n\n\n\n<p style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">U praksi, ve\u0107 male promjene kao \u0161to optimizacija voznog parka, prelazak na obnovljive izvore energije, digitalizacija procesa, mogu zna\u010dajno smanjiti va\u0161 ugljikov otisak.<\/p>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-e73cd94f\"><h3 class=\"uagb-heading-text\"><strong>Kako izgleda izra\u010dun i smanjenje ugljikovog otiska uz Net Zero?<\/strong><\/h3><\/div>\n\n\n\n<p style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">Na\u0161 pristup nije \u201ejedna tablica za sve\u201c. Uzimamo u obzir va\u0161u specifi\u010dnu industriju, veli\u010dinu i ciljeve. Na temelju analize izra\u0111ujemo:<\/p>\n\n\n\n<ul style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\" class=\"wp-block-list\">\n<li>izra\u010dun ugljikovog otiska poduze\u0107a (opsezi 1, 2 i 3)<\/li>\n\n\n\n<li>dugoro\u010dnu <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-1-color\"><strong><em>strategiju<\/em><\/strong><\/mark> ugljikove neutralnosti,<\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-1-color\"><strong><em>akcijski plan<\/em><\/strong><\/mark> s prijedlogom mjera koje su i odr\u017eive i isplative.<\/li>\n<\/ul>\n\n\n\n<p style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">Uz to, nudimo i <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-1-color\"><strong><em>edukacije za va\u0161 tim<\/em><\/strong><\/mark>, kako biste stvarno razumjeli \u0161to izra\u010dun zna\u010di &#8211; i \u0161to mo\u017eete u\u010diniti dalje.<\/p>\n\n\n\n<p style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">Jeste spremni za prvi korak?<\/p>\n\n\n\n<p style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">Ako \u017eelite znati koliko emisija stakleni\u010dkih plinova generira va\u0161a organizacija i \u0161to konkretno mo\u017eete u\u010diniti \u2013&nbsp;<a href=\"https:\/\/netzero.hr\/en\/kontakt\/\"><em><strong>kontaktirajte nas<\/strong><\/em>&nbsp;<\/a>ili nam pi\u0161ite na&nbsp;<a><strong><em>info@netzero.hr<\/em><\/strong><\/a>. Tu smo da vam pomognemo od prve analize do stvarnih rezultata.<\/p>\n\n\n\n<p style=\"font-size:12px\">Foto: Unsplash<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Klimatske promjene i potreba za smanjenjem ugljikovog otiska vi\u0161e nisu neka daleka prijetnja &#8211; one su stvarnost. Sve vi\u0161e tvrtki, institucija i doga\u0111anja suo\u010deno je s pritiskom da smanji emisije stakleni\u010dkih plinova i uskladi se s politikama odr\u017eivog poslovanja. Me\u0111utim, bez preciznog izra\u010duna ugljikovog otiska, sve mjere ostaju naga\u0111anje. Upravo zato izra\u010dun&nbsp;ugljikovog otiska&nbsp;mora biti prvi &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/netzero.hr\/en\/zasto-sve-pocinje-s-izracunom-ugljikovog-otiska\/\"> <span class=\"screen-reader-text\">Za\u0161to sve po\u010dinje s izra\u010dunom ugljikovog otiska?<\/span> Read More &raquo;<\/a><\/p>","protected":false},"author":2,"featured_media":1548,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","footnotes":""},"categories":[6],"tags":[],"class_list":["post-1492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hrvatski"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Za\u0161to sve po\u010dinje s izra\u010dunom ugljikovog otiska? 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Sve vi\u0161e tvrtki, institucija i doga\u0111anja suo\u010deno je s pritiskom da smanji emisije stakleni\u010dkih plinova i uskladi se s politikama odr\u017eivog poslovanja. Me\u0111utim, bez preciznog izra\u010duna ugljikovog otiska, sve mjere ostaju naga\u0111anje. Upravo zato izra\u010dun&nbsp;ugljikovog otiska&nbsp;mora biti prvi&hellip;","rttpg_featured_image_url":{"full":["https:\/\/netzero.hr\/wp-content\/uploads\/2025\/04\/111.png",2240,1260,false],"landscape":["https:\/\/netzero.hr\/wp-content\/uploads\/2025\/04\/111.png",2240,1260,false],"portraits":["https:\/\/netzero.hr\/wp-content\/uploads\/2025\/04\/111.png",2240,1260,false],"thumbnail":["https:\/\/netzero.hr\/wp-content\/uploads\/2025\/04\/111-150x150.png",150,150,true],"medium":["https:\/\/netzero.hr\/wp-content\/uploads\/2025\/04\/111-300x169.png",300,169,true],"large":["https:\/\/netzero.hr\/wp-content\/uploads\/2025\/04\/111-1024x576.png",1024,576,true],"1536x1536":["https:\/\/netzero.hr\/wp-content\/uploads\/2025\/04\/111-1536x864.png",1536,864,true],"2048x2048":["https:\/\/netzero.hr\/wp-content\/uploads\/2025\/04\/111-2048x1152.png",2048,1152,true],"trp-custom-language-flag":["https:\/\/netzero.hr\/wp-content\/uploads\/2025\/04\/111-18x10.png",18,10,true]},"rttpg_author":{"display_name":"Petra Juri\u0107","author_link":"https:\/\/netzero.hr\/en\/author\/petra-juric\/"},"rttpg_comment":1,"rttpg_category":"<a href=\"https:\/\/netzero.hr\/en\/category\/hrvatski\/\" rel=\"category tag\">Hrvatski<\/a>","rttpg_excerpt":"Klimatske promjene i potreba za smanjenjem ugljikovog otiska vi\u0161e nisu neka daleka prijetnja &#8211; one su stvarnost. Sve vi\u0161e tvrtki, institucija i doga\u0111anja suo\u010deno je s pritiskom da smanji emisije stakleni\u010dkih plinova i uskladi se s politikama odr\u017eivog poslovanja. Me\u0111utim, bez preciznog izra\u010duna ugljikovog otiska, sve mjere ostaju naga\u0111anje. Upravo zato izra\u010dun&nbsp;ugljikovog otiska&nbsp;mora biti prvi&hellip;","_links":{"self":[{"href":"https:\/\/netzero.hr\/en\/wp-json\/wp\/v2\/posts\/1492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/netzero.hr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/netzero.hr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/netzero.hr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/netzero.hr\/en\/wp-json\/wp\/v2\/comments?post=1492"}],"version-history":[{"count":36,"href":"https:\/\/netzero.hr\/en\/wp-json\/wp\/v2\/posts\/1492\/revisions"}],"predecessor-version":[{"id":1590,"href":"https:\/\/netzero.hr\/en\/wp-json\/wp\/v2\/posts\/1492\/revisions\/1590"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/netzero.hr\/en\/wp-json\/wp\/v2\/media\/1548"}],"wp:attachment":[{"href":"https:\/\/netzero.hr\/en\/wp-json\/wp\/v2\/media?parent=1492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/netzero.hr\/en\/wp-json\/wp\/v2\/categories?post=1492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/netzero.hr\/en\/wp-json\/wp\/v2\/tags?post=1492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}